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A collaboration with the Mayo Clinic, adding more cheese to chicken sandwiches and sparking a virtual butter board craze are among the highlights that solidified the dairy checkoff’s mission of growing sales and trust in 2022 on behalf of America’s dairy farmers and importers.

Illinois Farm Bureau’s first documentary, “Sustaining Our Future: A Farm Family Story,” shares farmers’ work to protect natural resources through the story of three generations of a Bureau County farm family.

The dairy checkoff continues to partner with YouTube sensation Jimmy Donaldson, aka MrBeast, who challenged a group of gamers in a custom Minecraft gaming competition featuring a dairy-dedicated level with a chance to win cash.

Kinze has released a video documentary that tells the story of the company’s humble beginnings in the mid 1960s and its many technology innovations since then to help farmers make planting and harvesting more efficient.

Farmers, gardeners and anyone with interest in helping monarchs thrive can get involved with resources provided by Iowa State University Extension and Outreach.

My mother exemplifies the ethos of the ideal American farmer: a thoughtful steward of the land, an acute decision-maker and a relentlessly hard worker. Watching her work cattle is like watching Gordon Ramsay cook a gourmet dinner or Brad Paisley play an electric guitar riff.

Multiple events have been scheduled for the University of Illinois’ Agronomy Days. The Department of Crop Sciences, College of Agricultural, Consumer and Environmental Sciences and U of I Extension will host a series of events all season long.

I read an article the other day encouraging seniors to make plans to age in place. Aging in place means to stay in our own homes as we get older so we can maintain our independence.

World Dairy Expo has named Laura Herschleb as the WDE general manager. Herschleb will begin her duties on Feb. 28 as current General Manager Scott Bentley prepares to retire.

Last August, Vince Patton was watching a YouTube video of a Tesla owner who had made a startling observation: Tesla drivers could now play a video game on their car’s touch-screen dashboard — while the vehicle is moving.

The dairy checkoff is launching a new wave of the Undeniably Dairy campaign to create deeper connections between Gen Z and dairy and give them new reasons to choose it over other products.