December 04, 2023

Herschleb named World Dairy Expo general manager

MADISON, Wis. — World Dairy Expo has named Laura Herschleb as the WDE general manager.

Herschleb will begin her duties on Feb. 28 as current General Manager Scott Bentley prepares to retire.

In this role, Herschleb will provide leadership, vision and strategic oversight to the organization and lead its team to produce the world’s largest dairy event.

“Laura has the experience and perspective to truly know the challenges that are in front of us and the commitment and vision to lead us into the future,” said WDE Board President Bill Hageman. “Even more importantly, Laura has the passion to engage the World Dairy Expo family to seek continuous improvements and capitalize on opportunities.”

Herschleb, a resident of DeForest, Wisconsin, is a former member of the Badger Dairy Club, spent five years as the dairy cattle show manager in the late 2000s and in 2018 returned to the team as the marketing manager.

Most recently, she has shared her enthusiasm for expo while assisting with projects related to education initiatives, attendee services and the trade show.

Beyond her time at WDE, Herschleb has held roles with Alltech and Compeer Financial.

“It is an immense honor to be selected as general manager for the meeting place of the global dairy industry,” Herschleb said. “I look forward to working with the staff, the board of directors, committees, exhibitors and stakeholders to host the event this year and for years to come.”

Serving as the meeting place of the global dairy industry, WDE brings together the latest in dairy innovation and the best cattle in North America.

The dairy industry will return to Madison for the 55th event Oct. 2-7, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display.

Download the World Dairy Expo mobile event app, visit or follow WDE on Facebook, Twitter, Instagram, LinkedIn or YouTube for more information.