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World Dairy Expo announced it will remain in Madison hosting the global dairy industry at the Alliant Energy Center the first week of October through 2028.

Andrea LeFevre wants the world to know that farm women are more than a footnote. “Whatever needs to be done, we do it. That’s just farm women. We get it done,” she said.

The dairy checkoff’s “Reset Yourself with Dairy” campaign earned a best-in-class International Milk Promotions Trophy at the recent International Dairy Federation’s World Dairy Summit 2022 in India, winning against finalist campaigns from France and Switzerland.

It is hot. It is dry. The earth is thirsty, and the forecast holds little promise of relief. Fuel prices are high, and parts and services once readily available are now much more expensive than they were last year or, as is the case more frequently, unavailable entirely.

Since Ava Marshall is part of a farm family, she thought she was well-versed in agriculture until she attended the Women Changing the Face of Agriculture event.

It finally arrived — National FFA Week. From Feb. 19-26, FFA chapters and members are celebrating the organization that has helped exhibit premier leadership, personal growth and career success.

The iconic “Beef. It’s What’s For Dinner.” brand, managed by the National Cattlemen’s Beef Association and funded by the Beef Checkoff, announced a new partnership with celebrity athlete and former football star Tony Romo at the 2022 Cattle Industry Convention.

World Dairy Expo has named Laura Herschleb as the WDE general manager. Herschleb will begin her duties on Feb. 28 as current General Manager Scott Bentley prepares to retire.

The dairy checkoff is launching a new wave of the Undeniably Dairy campaign to create deeper connections between Gen Z and dairy and give them new reasons to choose it over other products.