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A collaboration with the Mayo Clinic, adding more cheese to chicken sandwiches and sparking a virtual butter board craze are among the highlights that solidified the dairy checkoff’s mission of growing sales and trust in 2022 on behalf of America’s dairy farmers and importers.
Dairy Management Inc. CEO Barbara O’Brien provided an overview of four “bold moves” the checkoff has made with farmer and importer directors representing DMI, United Dairy Industry Association and National Dairy Promotion and Research Board at their recent meeting in San Antonio.
The dairy checkoff has entered a five-year collaboration with Mayo Clinic to explore research and consumer outreach efforts to improve public health and advance dairy’s benefits.
Checkoff foodservice partners continued to grow sales of U.S. dairy foods and more domestic dairy headed into the international marketplace. There also were increased efforts to connect with the valued Gen Z consumer and dairy’s sustainability journey reached new levels.
Barbara O’Brien, president and CEO of Dairy Management Inc. and the Innovation Center for U.S. Dairy, said agriculture has an “open door of opportunity” amid growing pressures and expectations to feed a growing population sustainably and responsibly during her opening comments at the Sustainable Agriculture Summit.