Beck’s continues partnership with National Tractor Pullers Association

ATLANTA, Ind. — Beck’s announced that it is extending its partnership with the National Tractor Pullers Association through 2027.

The partnership began in 2024 and positions Beck’s as the Official Seed of the NTPA.

“Even beyond the natural fit of an agricultural commodity into tractor pulling, we’ve come to know Beck’s as a family-centric company, much like many of our teams and the businesses that support them,” said Gregg Randall, executive director of the NTPA.

“They’ve embraced our community, and we’re excited to continue growing this relationship.”

Last year, Beck’s team members attended more than 50 national NTPA events to connect with fans and families.

“Our partnership with the NTPA is more than a sponsorship — it’s a reflection of our shared values and commitment to rural America,” said Scott Beck, president of Beck’s.

“Tractor pulling brings families together and celebrates the grit and determination that define farmers and pullers. We’re proud to continue supporting a sport that honors our agricultural heritage while building lasting relationships in the communities we serve.”