August 19, 2022

Johnson Tractor announces acquisition of Value Implement

JANESVILLE, Wis. — Johnson Tractor has announced the acquisition of Value Implement marking a significant expansion in the west-central Wisconsin market that will allow the company to serve all market segments, including consumer, construction and agriculture, primarily with the Case IH, New Holland and Kubota lines.

The newly acquired Value Implement locations in Wisconsin are in Arcadia, Baldwin, Menomonie and Osseo.

As a result of this acquisition, Johnson Tractor will have a total of nine locations with three in Illinois and six in Wisconsin.

“We are proud to continue our growth by adding the Value Implement locations into the Johnson Tractor family of dealerships,” said Eric Reuterskiold, CEO and president of Johnson Tractor.

“This acquisition will allow us expand the ‘Land to Lawn’ customer centric values to the employees and customers in west-central Wisconsin. As the Johnson Tractor family grows, so does our ability to meet the ever changing demands of today’s consumer, construction and agriculture partners at the highest level possible.”

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