Geswein Farm & Land wins National Auction Association marketing competition

SAN ANTONIO — Geswein Farm & Land earned national recognition from the National Auction Association, taking home the Real Estate Brochure award and receiving Campaign of the Year honors during NAA’s 77th International Auction Conference & Show in San Antonio.

Johnny Klemme, director of auction services, attended the conference to accept the award in person on behalf of GFL.

“Standing in that room and accepting this award on behalf of our entire team was an incredibly humbling experience,” he said. “We were surrounded by some of the most talented marketing professionals in the auction industry, which made the recognition especially meaningful.

“For us, award-winning marketing is not simply about creating attractive materials — it’s about honoring the story and legacy behind each property, reaching the right buyers and helping our clients achieve the strongest possible outcome.”

The annual competition honors auction professionals pushing the industry forward through creativity, strategy, storytelling and results-driven promotion.

Entries are judged across a range of marketing disciplines, including photography, branding, social media, email marketing, video production and print materials.

For GFL, Klemme said, the national recognition reflects the company’s continued commitment to raising the standard for farmland marketing across Indiana, Illinois and Michigan.

Winning the Real Estate Brochure award and earning recognition for Campaign of the Year underscores GFL’s focus on thoughtful branding, compelling storytelling and strategic outreach tailored to landowners, buyers and investors, he said.

This year’s award recipients represent some of the most innovative marketing work in the auction industry, ranging from long-established auction companies to emerging teams bringing new energy and ideas to the profession.