National Cattlemen's Beef Association news
Cattle producers for 35 years have been bankrolling one of the nation’s most iconic marketing campaigns, but now many want to end the program that created the “Beef. It’s What’s for Dinner” slogan.
The 2021 Cattle Industry Convention may have just wrapped up after moving to August, but the 2022 event is returning to its regularly scheduled time slot in February.
The National Cattlemen’s Beef Association is offering college students a unique behind-the-scenes experience through its annual convention internship program.
As the Beef Checkoff celebrates its 35th anniversary, the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, is shining a light on the successful promotion and research programs that drive the demand for beef.
The Calf Care & Quality Assurance program published the first volume of its Animal Care Reference Manual.
Access to fast, reliable broadband is needed in homes across the country. Executives from across the country discussed internet access during a forum hosted by Connect Americans Now.
The Washington, D.C. office of the National Cattlemen’s Beef Association is designed to be the embassy of the cattle industry.