May 22, 2026

Where the heart is: Legacy and change in small towns

Rural Issues

Cyndi Young-Puyear

For my entire adult life, I’ve heard people talk about what’s closing, what’s changing and what’s next in their rural hometowns.

Maybe those small towns aren’t dying, but instead adapting. Kind of like the people who live in them — resourceful, a little stubborn and always figuring out how to make do with what they have.

Some doors have closed. That’s the reality. Banks consolidate, hardware stores get absorbed into larger regional stops, grocery stores keep navigating an increasingly complicated world.

I’ll bet you nine ways to nothing there’s a Dollar General in your rural community or in the next one over. But in most small rural towns I’ve visited, there is something new taking shape.

The old dime store is now a coffee shop with good pie. A boutique opens that draws people from several counties away.

A small business sets up shop because they value space, familiarity and a handshake over traffic and congestion. It doesn’t look like it did 40 years ago, but it’s still active. Just different.

Staying in rural America today comes with its own math problems. Wages don’t always align with housing, and housing isn’t always available.

Childcare is often pieced together from whatever options are available. Healthcare usually means distance and time.

And even when the cost of living looks favorable on paper, the cost of staying rooted can still feel heavy for young families building their lives where they grew up.

You know the old saying, “Dance with who brung you”? That’s how a lot of people who grow up in rural communities and eventually find their way back see it.

It isn’t just about geography. It’s about connection. It’s about remembering where you were raised, who invested in you and what shaped you along the way. It’s the place, but more than that — it’s the people.

Where there’s a will, there’s a way. They rely on grandparents and neighbors for childcare. They commute longer distances than they’d prefer.

They take on extra jobs, build side hustles, restore older homes and choose familiarity over convenience more often than anyone realizes. Not because it’s easy, but because it’s home.

Cyndi Young-Puyear

Cyndi Young-Puyear

Cyndi Young-Puyear is farm director and operations manager for Brownfield Network.