March 03, 2024

Beck’s integrates DriftWatch into FARMserver

ATLANTA, Ind. — Beck’s Hybrids will integrate DriftWatch into its FARMserver this year, in partnership with FieldWatch.

With the DriftWatch integration, farmers can see local, high value specialty crops and pollinator habitats.

“Farmers are called to be stewards of the land,” said Scott Beck, president at Beck’s. “This investment supports that effort in steward leadership.”

Technology Breakdown

• FARMserver — Beck’s web-based tool for assisting farmers in implementing precision agriculture strategies.

• DriftWatch — A voluntary communication tool that enables crop producers, beekeepers and pesticide applicators to work together to protect specialty crops and apiaries through use of mapping programs.

• FieldWatch — A tool that supports communication, collaboration and cooperation between crop producers, beekeepers and pesticide applicators in support of ongoing stewardship activities.

“DriftWatch enhances communication and promotes awareness amongst all stakeholders,” said Craig Rogers, precision farming lead at Beck’s.

“The integration is in alignment with our strategy of making the best in field decisions and partnering with companies that bring value to our customers.”

Erica Quinlan

Erica Quinlan

Field Editor