Get your World Dairy Expo tickets and ExpoTV subscription today

MADISON, Wis. — Whether you’re headed to Madison in south-central Wisconsin or watching from home, it’s time to make plans for World Dairy Expo 2026.

Admission tickets and ExpoTV subscriptions are now available, giving dairy enthusiasts around the world the opportunity to experience the global dairy industry’s premier event in person or online.

Plan to attend in person? Purchase your World Dairy Expo admission pass before arriving at the Alliant Energy Center and save.

Admission is required when the Trade Show opens on Tuesday, Sept. 29, through Friday, Oct. 2, for everyone age 9 and older.

Admission includes free parking and access to all World Dairy Expo events unless otherwise noted in the schedule.

Advance admission pricing is available through Sept. 28. Daily admission passes are $15, while a season pass is $40.

Tickets can be purchased at worlddairyexpo.com or using the free World Dairy Expo mobile event app.

Pre-show events do not require admission and start on Saturday, Sept. 26. This year’s events kick off with the Youth Fitting Contest and the 4-H, Intercollegiate and Post-Secondary Dairy Judging Contests at 7:30 a.m.

Youth Showmanship competition will start in the Coliseum at noon on Saturday.

Sept. 27 will feature the International Junior Holstein Show and International Milking Shorthorn Show heifers, starting at 10 a.m., with the World Opportunity Milking Shorthorn Sale and World Ayrshire Event Sale taking place that evening.

The International Jersey Show will take place on Monday, Sept. 28, starting at 7 a.m. The International Milking Shorthorn Cow Show and International Ayrshire Heifer Shows will take place Monday afternoon.

Monday evening includes the Global Guernsey Opportunity Sale, Championship Dairy Products Contest Awards and Auction and the National Dairy Shrine Banquet.

For a complete schedule of events visit worlddairyexpo.com and click on the Attendees tab.

Can’t make it to Madison? ExpoTV brings World Dairy Expo to you.

A $30 subscription, plus tax, provides access to live and on-demand coverage of the dairy cattle shows, recorded award presentations and educational seminars.

New this year, show commentary will be offered during the International Holstein and Jersey Shows exclusively on ExpoTV.

An ExpoTV subscription provides access to livestreams and on-demand event coverage through Jan. 1, when the videos will become available to the public.