March 28, 2024

World Dairy Expo adapts with new event schedule

MADISON, Wis. — Dairy farmers adapt every day and now it’s World Dairy Expo’s turn.

Beginning in 2022, World Dairy Expo will be held Sunday through Friday while remaining at its home in Madison, the Alliant Energy Center. This schedule change was made to improve efficiencies for all stakeholders, from exhibitors to attendees to event partners.

For years, World Dairy Expo’s trade show exhibitors have requested a shorter exhibition period to better align with today’s trade show industry standards.

Meanwhile, maintaining five days for show-ring events is necessary to provide time and space for the beloved traditions on the colored shavings, organizers said. This new event schedule also brings with it a breed show rotation plan.

Beginning on Sunday, Oct. 2, 2022, World Dairy Expo will officially start its six-day event with youth activities and contests. The dairy cattle show will begin on Monday and the trade show will kick off on Tuesday.

The event that serves as the meeting place of the global dairy industry will conclude on the night of Friday, Oct. 7, with the naming of the supreme champion after a week of competition, commerce, education and networking.

Education and networking will continue to play a consistent role in events throughout World Dairy Expo. Attendees can anticipate the return of Tanbark Talks, expo seminars, virtual farm tours, Expo en Español, Knowledge Nook Sessions and dairy forage seminars.

Download the World Dairy Expo mobile event app, visit worlddairyexpo.com or follow the World Dairy Expo on Facebook, Twitter, LinkedIn, Spotify, Instagram or YouTube for more information