DECATUR, Ill. — Bayer rolled out its new Plus Rewards program during the Farm Progress Show that offers expanded options for crop protection products to choose from, more flexibility and more cash incentives than ever before.

“Bayer Plus Rewards is our new loyalty program for this year. We’re really excited about the opportunity for our farmers. It really does enable our farmers to have maximum choice in choosing the products and then the incentives they’ll earn through purchasing those products,” said Josh VanDeWalle, Bayer grower marketing manager.

The new program brings together a broader portfolio of high-performance products, including seed, herbicides, fungicides and insecticides to help farmers make the most of every acre planted.

In addition, Bayer Plus Rewards provides farmers with incentives for purchasing the seed and crop inputs they rely on to grow their crops and maximize their profit potential.

The program also increases transparency by offering participants a timely look at incentives earned, along with more control over how incentives are redeemed.

“In order to earn incentives in the program, the grower would need to purchase just any two Bayer products. If they do that in the product portfolio incentive, they’ll earn $3 per acre and then it goes up from there. So, if you buy a third product, it’s $3 an acre, a fourth product is $4 per acre, and if you buy a fifth product (from Bayer) it’s $5 per acre. We also have additional incentives for Roundup and XtendiMax ($2 per acre each), as well,” VanDeWalle said.

“The farmer has the choice of how they want to do this and it really fits their program agronomically, as well, because we have a wide variety of herbicides, insecticides and fungicides to really fit their operation. They can pick and choose which ones they want to use and make sense for their operation.”

As part of Bayer Plus Rewards, customers will have access to a portal which provides a snapshot of purchase history, along with up-to-date incentive totals and redemption options.

Reward participants can control how and when they redeem incentives by choosing a “cash-out” option early in the season, once a minimum incentives total is achieved. They can also work with their retailer to direct incentives toward future seed or chemistry purchases.

Farmers can visit MyBayerPLUS.com to activate their account, register for the program and read more about Bayer Plus Rewards. Those who have a valid Tech ID associated with their operation will receive details by mail in the coming weeks. Once signed in, they’ll begin earning rewards on their purchase history from a portfolio of products.

Tom C. Doran can be reached at 815-780-7894 or tdoran@agrinews-pubs.com. Follow him on Twitter at: @AgNews_Doran.

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