DENVER — Registration and housing for the 2020 Cattle Industry Convention and NCBA Trade show is now open.

The annual convention will be Feb. 5-7 in San Antonio, Texas. It’s recommended attendees register early, as convenient housing fills quickly.

Annual meetings of the National Cattlemen’s Beef Association, the Cattlemen’s Beef Board, American National CattleWomen, CattleFax and National Cattlemen’s Foundation will be held at this event.

Thousands of cattle industry members are expected at the event. Convention participants will gain insights on industry trends at a CattleFax Outlook Seminar, and learn about current products and services at the NCBA Trade Show, the industry’s largest with more than 350 exhibitors on seven acres.

Attendees also will enjoy entertainment throughout the event, including a Sunset Music Festival on Feb. 6, and NCBA Invitational PBR Bull Riding on Feb. 7.

U.S. astronaut and retired U.S. Navy Capt. Scott Kelly will share his lessons from space during the Opening General Session, and other noted speakers will be on hand to inform, energize and motivate audiences.

Participants also will work with other industry leaders on both Beef Checkoff and NCBA policy programs, and they will appreciate fellowship with thousands of other cattle producers from around the country.

The convention will again be preceded by 27th annual Cattlemen’s College, which is famous for stimulating and thought-provoking sessions that can help generate returns for cattle operations.

The event will begin Feb. 4 with afternoon sessions followed by an evening reception. It will be continued the next morning with a morning full of educational sessions.

In addition, the National Environmental Stewardship Award winner will be named at a special reception Feb. 5. Winners of Beef Quality Assurance awards will be recognized at the Closing General Session Feb. 7.

NCBA President Jennifer Houston of Tennessee said the convention represents an important annual get-together for cattlemen and women from around the country.

“In addition to the important decision-making sessions at the Cattle Industry Convention and NCBA Trade Show, there are valuable education, information, entertainment and engagement opportunities at this event,” Houston said. “The 2020 experience in San Antonio Feb. 5-7 will be a terrific chance to come together to do good, have fun and learn more.”

To register and secure housing for the 2020 Cattle Industry Convention and NCBA Trade Show, visit


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