LOS ANGELES — Once again, Ram Trucks has chosen to invest its resources into sharing the story of America’s farm and ranch families.
Five years ago, it was the Super Bowl commercial with Paul Harvey. When the doors opened at the Los Angeles Auto Show, attendees were greeted with a brand-new Chassis Cab Harvest Edition truck as one of Ram’s spotlights.
To complete the visual, Ram added product totes from AgPack partners AgroLiquid and NK Seeds displayed on the bed of the truck.
“We’re already America’s most durable truck. Now we want to be the go-to truck for America’s farms and ranches” said Dave Sowers, head of Ram Commercial Truck Marketing.
“We are the only truck company that created a product just for agriculture, based on input from farmers and ranchers themselves. It only makes sense we use that product to help share their story with the American public at one of the biggest auto events in the world.”
Ram first revealed its Light Duty and Heavy Duty Harvest Edition truck products at the Farm Progress show last year. The Harvest Edition Chassis Cab was revealed at this year’s Husker Harvest Days, which comes complete with several HD upfits including a Knapheide gooseneck flatbed.
Ram’s commitment to agriculture extends far beyond product, though.
“Because we listen, we know there are things that matter almost as much as durability to the farm customer,” Sowers said. “That is why we created an industry exclusive network of elite agriculture dealerships, trained by farmers and ranchers, who also offer a benefits package that will save our customer thousands of dollars in capital and operating expenses when they purchase a truck from one of our Certified Agriculture Dealers. It is branded as Ram AgPack and can provide an immediate return on the farmers’ truck investment.”
Another industry exclusive, Ram AgPack is a first-ever collaboration of several agricultural corporations dedicated to delivering maximum value at the farm gate.
By saving farmers and ranchers potentially thousands of dollars on items they intended to purchase anyway, this collaboration through Ram Trucks truly offers the American farm and ranch a return on their truck investment that no other truck company provides. These corporations have agreed to work exclusively with Ram Trucks, because of the company’s sincere commitment to the agriculture customer.
“We are humbled by these partnerships. To be accepted by agribusiness, as another agribusiness partner, is a big investment in us. One we don’t take lightly. We know things are tough in ag right now. While others may be steering away from agriculture, our Ram AgPack partnership is running in to do what we can for these family businesses,” Sowers said.
Let’s Make A Deal
As of today, two more well-known names in American agriculture have joined the other eight Ram AgPack family members. Beginning immediately, Titan International, the manufacturer of Goodyear Farm Tires, and Syngenta’s NK Seed have added their partnership to the Ram exclusive value bundle.
Any farmer or rancher buying a new Ram truck from any one of the more than 200 Certified Agriculture Dealers will be eligible for a $250 rebate on a 40-unit tote of NK Soybean product, or a $1,000 rebate on a 40-unit tote of NK corn product.
“The Syngenta decision to team up with Ram Trucks and their AgPack Partners program enables us to offer added value to farm families across the U.S. by joining other quality industry companies. Starting with our NK Seeds brand, we hope to strengthen this proven collaboration through the addition of products and services from Syngenta,” David Hollinrake, said Syngenta North America region director and Syngenta Seeds LLC president. “As a national retail brand delivering innovation and value, NK seed aligns well to the spirit of this partnership.”
“NK Seeds is proud to join the Ram Truck AgPack Partners. Our objective is to provide corn hybrids and soybean varieties to help farmers thrive by maximizing their ROI potential. We are pleased to have the opportunity to promote our technology offer through the Ram Certified Ag Dealers network,” added Quinn Showalter, head of NK Seed sales.
Round And Round
Titan International is offering a $2,500 rebate on any Titan or Goodyear Farm Tire product when any new Ram Truck is purchased by a farmer from one of the Ram Certified Agriculture Dealerships.
“We are very excited to be partnering with Ram Trucks for their Ram AgPack Program alongside so many other quality ag input providers that are equally as dedicated to supporting this country’s growers, farmers and producers,” said Titan’s Marketing Vice President Kim Boccardi.
“The Titan and Goodyear Farm Tire commitment is not only about supporting hard working farm families with the right tire solutions to fit their needs, but also about providing quality service to keep them moving through both Titan’s in-field ag specialists and vast network of local dealers. Between these two experienced and knowledgeable teams at Titan and Ram this partnership is going to be very beneficial for farm and ranch customers.”
In total, beginning today a farmer or rancher who buys their Ram truck from a Certified Ram Agriculture Dealer can receive the entire Ram AgPack bundle with their purchase:
- Ag-Friendly financing from AgDirect, powered by Farm Credit, with payment terms to match the farm or ranch income stream.
- 25 percent off any purchase of RhinoAg equipment, plus cash back on the balance.
- $2,500 rebate on any Titan International — Titan or Goodyear Farm Tires — purchase.
- $250 Soybean seed rebate, or $1000 corn seed rebate from NK Seed.
- $1,000 toward the purchase of AgroLiquid Crop Nutrition.
- $1,000 discount on the purchase of a new Reinke Irrigation System, or $500 towards parts on an existing Reinke Irrigation system.
- Industry exclusive discounts on many Gallagher Livestock products.
- $250 rebate on Knapheide upfit to a Ram Ag Truck.
- One-year subscription to Agrible’s premium farm analytics suite.