WATSEKA, Ill. — Over a two-week period seven years ago, a YouTube parody video about farming created by a trio of young farmers received over 5 million views in over 200 countries.
The popularity of the Peterson Farm Brothers continues today, and they will be featured at the Iroquois County Fair Friday, July 19, at 7:30 p.m.
Greg, Nathan, Kendal and honorary “bro” Laura Peterson represent the fifth-generation raising beef cattle and growing wheat, corn, milo, soybeans and alfalfa on their central Kansas farm.
Use social media to advocate for agriculture. They came up with their first video and posted “I’m Farming and I Grow It,” a parody of the song “I’m Sexy and I Know It,” on YouTube on June 25, 2012, and soon had 1,000 views. Posts grew to 5 million by July 2, 2012, after it went national through newspapers stories and television interviews.
They have released 15 parody music videos and continue to spread agriculture’s message via social media across the nation and beyond.
“Ever since we began producing content, we have continued to realize a need to inform people about what we do in farming and in agriculture as a whole. There are many misconceptions about modern day farmers, and we feel it is our calling to help correct some of those misconceptions,” the family said on its website.
“Aside from our production on social media, we travel around the country to speak on advocating for agriculture. We also blog about misunderstood topics in agriculture and open up our farm for tours. Through all of this we hope to educate the general public on where their food comes from and what a real Midwest family farm looks like.”
The historic Iroquois County Fair opens Wednesday, July 17, with a flag-raising presentation of 4-H clubs at 7:45 p.m., followed by the fair queen show at 8 p.m. The Rhinestone Cowgirl will also be featured at 5 and 7 p.m. and will perform daily.
A 4-H and junior horse and pony show is on tap for Thursday, along with a 4-H dog obedience show. The evening concludes with the clash of metal at the demolition derby.
Draft horses, riding classes for horses and ponies, a 4-H clothing review, draft horse hitches and talent show will provide a full day on Friday.
There will be more horses and ponies to kick off Saturday’s activities with the Western Horse and Pony Show gaming. The annual tractor ride begins at 11:30 p.m.
There also will be a food auction, costume goat lead and dog agility judging and demonstration. A rodeo begins at 7:30 p.m.
Another big day is slated for Sunday. The Western Horse and Pony Show pleasure classes open the fair. An all-faith church service begins at 9:30 p.m. at the 4-H Center.
Rounding out the Sunday are a tractor pull, Ford-Iroquois pork cook-off contest, quilt show, open class style, entertainment from the High Flying Pages, a costume sheep lead and master showman contest. The Illinois Tractor Pull Association tractor and truck pull is at 6 p.m.
The fair’s final day has awards and introductions beginning at 1:15 p.m. at the sale barn, followed at 1:30 with the livestock sale.