INDIANAPOLIS — Austin Dillon arrived at Dow AgroSciences in
Indianapolis to unveil the new paint scheme for the No. 3 Mycogen Seeds
Chevrolet SS he will drive at this year’s Brickyard 400 NASCAR Sprint Cup Series
— something that was made possible through a partnership with Mycogen
The race also will see the return to the Sprint Cup of
racing legend Dale Earnhardt Sr.’s No. 3.
The No. 3 has not appeared in a Sprint Cup race since
Earnhardt’s death in 2001 at the Daytona 500. The owner of Earnhardt’s car,
Richard Childress, had retired the number after Earnhardt’s death.
The continuation of the partnership between Mycogen Seeds
and Richard Childress Racing for the July 27 race at the Indianapolis Motor
Speedway was announced recently.
RCR driver Dillon met with employees of Dow AgroSciences to
not only unveil the new paint scheme, but to also talk about the partnership,
which is in its second year.
Brian Barker, the general manager of Mycogen Seeds, said the
partnership is a perfect fit.
“The Brickyard 400 for years has been a significant event
for all the NASCAR fans and everybody here in Indianapolis,” he said. “You grow
up going to the Indianapolis Motor Speedway, and it’s almost a place of worship.
This partnership is really exciting for us.”
Having the Mycogen Seeds headquarters also in Indianapolis
and being able to bring the two together is huge, Barker said.
“It’s a big deal to bring your customers in, meet your
driver in person and go to the event and have your driver with your car with
your brand name on that car in one of the biggest venues in the world,” he said.
The partnership also is a good fit because it celebrates
innovation and technology, Barker said. In addition to cheering on Dillon,
customers can learn how Mycogen Seeds can help solve farming challenges, he
The defending Nationwide Series champion uses agricultural
roots to represent the brand well, Barker said. Dillon is from North Carolina
and has family that farms.
Dillon understands the business and the importance of
interacting with customers. Employees are NASCAR fans who really understand what
it’s all about, and Mycogen brand morale is up among them, Dillon said.
Mycogen Seeds and Richard Childress Racing are making it
possible for the return of the No. 3 car that Earnhardt Sr. made famous more
than a decade ago. The car rose to fame after Earnhardt used it to win six of
his seven Winston Cup Championships.
In last year’s Brickyard 500, Dillon, Childress’ grandson,
drove the No. 33 Mycogen Seeds Chevrolet for the RCR team.
“I am extremely proud to take the wheel of No. 3 thanks to
the sponsorship of Mycogen Seeds,” Dillon said. “I’ll work to give Mycogen Seeds
a great finish and honor the legacy of No. 3.”