WEST LAFAYETTE, Ind. — The National Conference for
Agribusiness is just around the corner, so now is the time to sign up to attend
this annual event for agribusiness professionals.
The conference, Nov. 4-5 at Purdue University, will feature
an extensive lineup of keynote speakers. They will discuss the latest results of
the Large Commercial Producer Project, a nationwide survey that explores what
farmers are looking for when they buy products.
While there is no official deadline to register for the
conference, registration will close once the maximum occupancy of 300
participants is met.
“The objective of our national conference is to help those
folks supplying inputs to producers, to help them help their customers be more
successful,” said Michael Gunderson, associate director of research at the
Center for Food and Agricultural Business.
“We want their relationship with consumers to be mutually
beneficial and everyone to gain from that. We have some thoughts on how that
relationship will change in the future and how to get ready for crop season
One of the guest speakers will discuss the buying process
that farmers use to purchase their inputs.
“This is something we’ve traditionally seen done in the
national conference where we look at what factors farmers pay attention to when
they buy inputs — which ones matter more than others?” said Corinne Alexander,
associate professor of agricultural economics at Purdue.
She will discuss brand and dealer loyalty, along with the
demographics of different market segments.
Alexander said that markets are generally divided into
whether a farmer is a price buyer, relationship buyer or value buyer.
“For example, if someone is a relationship buyer, they make
purchasing decisions based on relationships with the dealer are working with,”
Gunderson also will talk about loyalty during his session on
the first day of the conference. On the second day, he will talk about buyer
“In the past, we’ve been very focused on the relationship
producers have with their inputs and suppliers of the inputs,” he noted. “We
added an additional focus to that, what do they think makes them successful as a
“We see a pretty big shift in what makes them successful as
a farmer when they get bigger in size. Generally, managing production, land and
equipment, comes first, but with larger operations managing people is much more
important. We’ll explore why that is and explain where producers fall in these
Allan Gray, director of the Center for Food and Agricultural
Business, will follow up with a panel of producers and talk with them about
their personal strategies.
Both Alexander and Gunderson encouraged anyone involved with
agricultural input industries to consider attending the conference.
“Anybody involved would benefit,” Alexander said.
“Particularly areas like seed and crop protection, fertilizer, feed, capital
equipment and animal health products. We’re focused across a whole range of
those variable inputs that farmers purchase every year, as well as long term
purchases that take awhile to make a decision about.”
Participants are eligible to receive continuing education
credit and Certified Crop Adviser credit. The cost is $1,295 to attend.
For more information call (765) 494-4247 or visit