NEW YORK (AP) — What has two all-beef patties, special
sauce, lettuce, cheese, pickles and onions on a sesame bun? Burger King’s latest
The Miami-based chain said it’s bringing back its “Big King”
sandwich, which looks a lot like the popular Big Mac made by its bigger rival
McDonald’s. Burger King said it’s an addition to the permanent menu rolling out
Burger King said it previously offered the Big King as a
limited-time offer. But back then, it didn’t have the middle bun — a Big Mac
hallmark — like it does now. A representative for McDonald’s didn’t immediately
respond to a request for comment.
It’s just the latest move by Burger King that seems to pay
more than a little homage to the Golden Arches. Last spring, Burger King also
unveiled a revamped menu that looked a lot like the food McDonald’s had added in
recent years, such as fruit shakes, chicken snack wraps and specialty coffee
Since then, Burger King also has rolled out a rib sandwich
to compete with the popular McRib, as well as chicken nuggets. Burger King is
better known for its chicken tenders.
As the New York
Post wrote at the time, “They look like McNuggets. They’re as
nutritious as McNuggets. Just don’t call them McNuggets.”
The changes come under new management for Burger King
Worldwide Inc., which has undergone numerous owners over the years.
3G Capital, an investment firm run by Brazilian
billionaires, bought the chain and took it private in 2010. It took it public
again last year in a deal that allowed it to earn back what it paid while still
maintaining a majority stake.
Since then, 3G has moved CEO Bernardo Hees on to another
assignment over in Pittsburgh, where he’s heading up H.J. Heinz.
3G bought the ketchup maker with Warren Buffett’s Berkshire
Hathaway. In Hees’ place, 3G installed another one its principals, Daniel
Schwartz, who was 32 at the time.
As for the new “Big King,” Burger King’s website lists it at
510 calories. The Big Mac is listed at 550 calories.
Burger King also recently introduced lower-calorie fries
that it dubbed as “Satisfries.” Notably, Burger King has been touting the fries
as having 30 percent fewer calories than regular fries. But the comparison is to
McDonald’s fries, not its own fries.
Satisfries have 20 percent fewer calories than Burger King’s
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