LIMBURGERHOF, Germany — Two agricultural suppliers announced plans to jointly develop a suite of integrated precision farming and farm management solutions for producers.

John Deere and BASF will team up to provide enhanced field scouting services and tailored agronomic advice to help growers more efficiently turn data into management decisions.

BASF also will expand its range of interactive services for the global agricultural community.

As part of the agreement, BASF will offer a new service for field scouting and agronomic decision support. John Deere will provide a new application for sprayer setup, as well as integration of field data via its collaborative farm management portal, which will enable growers to better manage their farm operations.

The goal is to launch the first joint integrated tools by the end of 2014 in key agricultural markets with additional markets to follow.

“BASF and John Deere are two leading suppliers in the agricultural business sector and have many years of experience in managing agricultural data,” said Markus Heldt, BASF Crop Production Division president.

“The real value comes from helping growers to interpret this data so they can make more precise and efficient decisions about their crops and operations.”

“By integrating BASF’s agronomic expertise with field-proven John Deere application expertise, we will provide a comprehensive management platform that will be open to other partners as well,” said Christoph Wigger, John Deere Region 2 sales and marketing vice president.

“Instead of combining existing tools, we will concentrate our research and development efforts on those innovative solutions that intuitively address growers’ needs across the entire crop production value chain.”

This nonexclusive agreement complements BASF’s recently announced investment in interactive services for growers. The companies are not disclosing the terms of the agreement.

Prior to the announcement of its joint effort with John Deere, BASF also announced plans for a substantial investment to drive the development of unique integrated information technology tools to support growers in making agronomic decisions, manage their business operations and better connect to the global agricultural community.

With this investment, BASF will expand its open innovation approach by offering social networking capabilities for growers, researchers and agricultural professionals. BASF also will launch new tools for field scouting and field documentation to support on-farm decision-making and reporting.

“The business of farming is increasingly complex and, at the same time, so interlinked that growers need more and more sophisticated technology to make precise, efficient decisions,” Heldt said. “This is a global strategic area for us, and we know that such services and initiatives make the difference for our customers.”

“This initiative is both exciting and challenging, and it gives us an opportunity to build on our existing agricultural data across a global platform,” said Robert Blackburn, president, BASF Information Services and Supply Chain Operations.

“We are not starting from scratch and already have an experienced team in place to leverage cutting-edge processes, tools and infrastructure.”