INDIANAPOLIS — Indiana Pork and the Indiana State Department
of Agriculture are partnering to feed the hungry at the Indiana State Fair. This
partnership is made possible through a livestock promotion grant awarded from
ISDA to Indiana Pork.
Indiana Pork operates three pork concession tents at the
fair. Customers can choose to upgrade any entrée to “Make It A Meal” by adding
applesauce, chips and a drink for an additional cost.
For every “Make It A Meal” upgrade sold at the pork tents in
2014, Indiana Pork and the ISDA will donate one ground pork meal to Feeding
Indiana’s Hungry, the statewide association of food banks. One ground pork meal
is the equivalent to a quarter pound of ground pork.
“We are very excited about this partnership,” said Emily
Weikert-Bryant, executive director of Feeding Indiana’s Hungry. “Protein is in
short supply at our food banks, so this is a great opportunity to provide a
much-needed food source.”
Indiana Pork has set the goal to sell 30,000 meal upgrades,
which would result in the purchase of 7,500 pounds of pork.
“The goal to sell 30,000 meals is ambitious, but very
attainable. With the support of fairgoers and our loyal customers, we can make
it happen,” said Sarah Ford, director of checkoff programs at Indiana
The livestock promotion grant money is being used for the
promotion of the campaign before and during the fair, as well as the purchase of
the pork after completion of the fair.
“The grant dollars are made available to benefit both
livestock producers and the community, and this partnership is a perfect example
of everyone working together toward the common good of Indiana and its
citizens,” said Ben Kenney, director of communications at ISDA.
The Indiana State Fair, which started Aug. 1, runs through
Aug. 17. Visit www.indianastatefair.com for a detailed schedule of events.